Published by Nicola Hofer, Junior Project Manager - Academic Relations
Important events for Switzerland’s higher education system occurred in the 43rd calendar week. On October 25, 2019 the European Education Fair took place at Fudan University, and on October 26 and 27, 2019 the China Education Expo took place at Shanghai World Expo Exhibition and Convention Center. Both events strengthened Switzerland’s competitiveness by drawing attention to its first-class universities. The two happenings were very successful, attracting top Chinese students to apply for a Bachelor’s, Master’s or PhD program at one of Switzerland’s leading institutions.
The European Education Fair, which took place on October 25, 2019, aimed to provide students at Fudan University with information about the European institutions. swissnex China – officially representing all Swiss public universities in China – seized the opportunity to draw attention to Switzerland’s outstanding education system. To this end, swissnex China placed a booth in the entrance area of the university to provide Fudan’s top students with information about the various curriculums. Students were thus able to make contact with alumni of Swiss universities. The response was great; many students wish to go to Switzerland to sharpen their academic profile. swissnex China also took the chance to present the advantages of the Swiss education system in a 20-minute presentation. Again, the interest was great; the room was occupied to the last seat.
Niccolò Schlueb, Junior Project Manager at swissnex China
Nicola Hofer, Junior Project Manager at swissnex China
Another highlight took place on the weekend of October 26 and 27, 2019. At the China Education Expo 2019, future students had the opportunity to inform themselves about the advantages of studying abroad. The China Education Expo is an exhibition tour of the China Education Association for International Exchange. It is a leading event for foreign schools to expand their presence in what is potentially the world’s largest recruitment market. More than 20 national pavilions are actively represented at China Education Expo, including Switzerland. The China Education Expo attracts more than 60,000 visitors from all over China every year. swissnex China has grasped the opportunity to demonstrate the advantages of Switzerland’s education system, alongside the University of St. Gallen and the Glion Institute of Higher Education. The rush was huge; hundreds of Chinese students are considering an education in Switzerland. In addition to the information brochures provided, a highlight were the giveaways of our sponsors. In this regard, a special thanks goes to our sponsors Nobleness and swissmooh, who provided us with colorful Caran d’Ache pens, Swiss milk and Swiss cheese. All giveaways aroused great interest among the guests!
We are convinced that the European Education Fair and the China Education Expo have convinced many top Chinese students of the benefits of Switzerland’s education system. Successful future graduates will further strengthen the Swiss institutions and Swiss market. We are looking forward to representing the Swiss universities again next year.
Libing Gu, Head of Academic Relations at swissnex China / Nicola Hofer, Junior Project Manager at swissnex China