Last week we had the pleasure to host the co-author of the book Business Model Generation, Prof. Dr. Yves Pigneur. Around 120 people attended the event.

A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value). Over the years, business models have become much more sophisticated. During his talk, Prof. Pigneur presented and showed how to apply his Business Model Canvas, a practical visual language tool to describe, challenge, and design business models. The concepts was illustrated by examples of business model innovation, such as Nespresso or SunEdison.

The Chinese version (and others) of the Business Model Generation handbook being a great success, many people attended the lecture. During the talk, the audience could try to use the canvas and therefore (for most of them) create their first business model! At the end of the lecture and during the cocktail reception, they could also ask questions to Prof. Yves Pigneur and share their ideas about business models and innovation. The audience was a nice mix of people coming from academic and professional fields and the evening ended up being a great success!