Also this year's UZH EMBA class continued the tradition of a study trip to China, during which they attend lectures at the Fudan University in Shanghai. Therefore swissnex China together with the UZH Alumni organized a workshop and a gathering with the locally present UZH Alumni. The group, which was accompanied by the Managing Director Dr. Matthias Schaub, was welcomed and introduced to the activities of swissnex China by Isabel Goetz. Afterwards the group had the privilege to enjoy the first presentation of the recently arrived Consul General Alexander Hoffet. Following Marc Finsterlin, Managing Director and Partner at Aquarius Asia, revealed the enormous importance of e-commerce in the Chinese market during his presentation on Digital China. Afterwards Andrea Nessi, Managing Director at Unitouch, presented the challenges and opportunities that result from doing business in China. The last speaker was Denis F. Berger, Attorney-at-Law at Eiger and Chair of the UZH Alumni Chapter China, who talked about IP in China and showed the participants a slightly different perspective, than they had thanks to western media.

After some intensive and fruitful group work on more specific case studies the UZH EMBA course moved to a cozy courtyard in the French Concession, where they had the possibility to exchange more with “locals” at a gathering with Alumni from UZH and the Fudan University.

We hope also this year’s class enjoyed their study trip to China and that they can return back to Switzerland with a lot of new experiences and knowledge and maybe even want to come back to China for longer.

- Contributed by Isabel Bolliger, Academic Intern in cooperation with UZH