For the 5th time since 2009, the Science, Technology and Education Section of the Embassy of Switzerland and swissnex China welcomed a delegation from the University of Applied Sciences and Art Northwestern Switzerland (FHNW). The FHNW actively fosters collaboration with China, including the foundation of a Swiss SME Research Center in Harbin in 2013 that provides Swiss SMEs with valuable information to gain a foothold in the Chinese market. This year, the delegation consisted of 29 students and professors of the business school, who organized a two-week study trip to China as part of a project called “Insight China”.

“Insight China” is an initiative by senior students of the FHNW with the mission to make graduating students ready for successfully doing business in China. Prior to their study trip, the students attended a preparatory seminar in Switzerland. For many FHNW business students, it is the first time to travel in China. After their arrival on March 28th, the delegation organized a joint together with the Central University of Finance and Economics (CUFE) on “Non State & State Owned Enterprises as Economic Drivers in China/Switzerland”. Both universities presented insightful views on the role, attractiveness and profitability of Swiss and Chinese non-state owned enterprises (non-SOE) and state owned enterprises (SOE). Prof. Zhonglin XU from the University of International Business and Economics (UIBE) further elaborated on the issue of non-SOE and SOE as well as future challenges that need to be met in a presentation entitled “Chinese Dream: Opportunities and Challenges - SOE reform in China Past, Present and Future”. To conclude the event, appetizers and drinks were served at the Residence of the Embassy, which was a great networking opportunity to promote cultural exchange.